News

NSR for London’s New Year’s Day Parade

For most of us New Year is a time when all there is to think about is kicking back and celebrating the end of one year and welcoming in the next.  Not so for the NSR Communications team who were out in full force again soon after the Christmas festivities to make sure everything went perfectly behind the scenes for one of London’s biggest events of the year; the London New Year’s Day Parade.

The parade itself though is just part of the story!  As the largest parade of its kind in the UK there is a huge amount to be done before the big day itself, including the Press Preview Day, which this year took place in Covent Garden on Monday, 30 December. This part of the new year festivities gives the press and public a sneak preview of what to expect on the first day of the new year.

So, as well as laying hundreds of metres of cable for multiple PA systems and siting Commentary and Production units along the Parade route in the early hours of 1 January, the NSR team were also involved in setting up a PA system for a cheerleading squad for their parade rehearsals the day before.

Wireless microphones were also supplied for the presenters and other acts performing all along the parade route. In total nine fixed sites along the route were in place to address the public viewing the spectacle. Three along Piccadilly, one in Lower Regent Street, one on Waterloo Place, another in Trafalgar Square and a further three along Whitehall. The final Whitehall site (The Finale Area) is the largest site along the route where all the VIPs gather in three Grandstands.

Both the preview day and the parade itself went off without a hitch and heralded in the new decade in style, thanks to the teams at NSR Communications.

Find out more here;

NSR Communications